I almost bought a Zune. I had the opportunity and someone had given me $200 worth of gift cards at Best Buy...but I bought iPod. I have had second thoughts after the purchase but for me it was iTunes which had so many podcasts I was subscribed to for my 1st gen shuffle that I was weak and sucumbed to the lemming effect that is iPod. If you ask me if I think that the Zune kills the Sandisk offering then most definitely YES!!! The Zune actually is probably the best MP3 players on the market, I have just helped so many people with their iPods I already was comfortable with it.