Last time we talked about the impact of advertising, and how you can use their techniques in a positive way with affirmations.

Words are very powerful tools. Remember the O.J. Simpson trial in the 90's?

If you had to recall just one phrase Johnny Cochran used that directed the outcome of that trial, what would it be?

"If it doesn't fit, you must acquit."

Incredible. This had to have been implanted within those jurors' minds.

The defense team wrote masterfully on the jury's walls using the simplest of techniques.

We can use these techniques too.

We can use them in ethical ways on ourselves or on behalf of others.

We can, for example, use them for forgiveness...

"The way to live, is to forgive."

OR we can use them for peace...

"My personal peace, becomes my release."

OR we can use them to motivate clients to tap on their own...

"To leave this trap, you must tap."

The possibilities go on.

Advertising slogans, jingles, rhymes, mantras and the like are very powerful tools for writing on walls.

If we think they are silly, we miss the point. These things are being done TO us daily--very effectively.

Why not take charge and do the same thing FOR ourselves? It is a choice, you know.

Whenever we hear a word we must "internalize" it before we can fully understand its meaning.

The word "airplane," for example, doesn't mean much until we make a mental picture of it or otherwise get an internal sense of what an airplane is.

This is subtle, I know, but it's as if our system asks, "What does this word mean?"

and, in an instant, the word is internalized within our system and given meaning.

We must literally experience the word for it to have its full meaning.

We internalize words according to the writing on our walls and this is why the same word can have very different emotional impacts on different people.

The word "Hitler," for example, has a far different emotional impact on a Holocaust survivor than it does on a 12 year old non-jewish history student.

The word "slave" brings up different emotions within our African-American citizens than it does for Caucasians.

Other examples are "Jesus," "cancer" and "sex."

 You literally "experienced" each of those words in a mini way.

The influence of words is all around us.

Words of every description are on TV, radio, books, magazines and the like.

They are in our everyday conversations  and are constantly being internalized by us.

Have you ever been around people who "take your energy?"

Would you like to know why? Listen to their emotionally draining words.

To understand them, we must internalize the words they use (such as depression, ugly, hate, etc.) and, as we do that,

our emotional state heads downhill into the same desperate depths of desolation and devastation as the pathetic, emotionally impoverished person speaking them

On the other hand, pay attention to the motivating words used by people who inspire you.

They are alive. They are vibrant, enthusiastic, empowering and passionate.

They Touch the World and help form our Healing High Rise. They are joyous.

They are spirited and bring love and forgiveness with them.

The words we use are very effective emotional switches. They bring about exhilaration or debilitation depending on how they are used.

And it isn't just the words we read and hear that does this number on our emotions.

The words we SAY are of particular importance. Further, the words we say HABITUALLY are mirrors of our core emotional states.

Words, words, words. They are all around us. You just read about 10 of them and are about to read over 1,000 more.

They are the primary means by which we communicate--the symbols we use to transmit ideas.

The English language is particularly rich in symbolism and shades of meaning.

It lends itself beautifully to metaphors, alliteration and descriptive phrases.

Words are very powerful. They can be used to motivate, celebrate, complicate or aggravate.

I know we're talking fundamentals here but it's easy to forget the basics.

After all, we're into EFT and powerful techniques for eliminating emotional baggage. Hooray! Stay with it. Learn more.

But let's add positive elements along the way. It's easy to do.

Why allow our vocabulary to work against us when we can easily shift it to work for us?

We acknowledge that the words we read and hear generate emotions within us.

This is because we must internalize them in order to get their full meaning.