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There are several topics that may be of help to you to make your email not just the ordinary looking mail. Go ahead and experiment.
Lastly, some people would resort to bandwidth theft by copy/pasting any image or sigtag from a site to their email. Pls. be aware that this is highly unacceptable. Hotlinking an image slows dowm the person's server and it costs them a lot, too. Sometimes, it may even cause them to shut down their site because of so much bandwidth theft.
I hope this was helpful.