Arriving to market with a far-reaching vision is Direct Pet Health Holdings, Inc. ("DPHG") of Dallas, TX, a dynamic new provider of pet health insurance and related products and services.

Aggressively positioned to capture a large segment of the accelerated-growth pet health insurance industry, Direct Pet Health offers consumers and businesses pet health care policies, and innovative products and services through a low overhead marketing strategy that targets an aggressive-growth market driven by increasing demand for pet health insurance. The company also provides private label pet insurance to strategic partners in complementary segments of the industry with a goal toward consolidating distribution channels.

The market dynamics are incredible. With 68 million owned dogs, 73 million owned cats, 5 million owned horses, this is approximately 62% of all U.S. households. Market trends currently values the market at $100 million with a growth of approximately 45% annually. Yet the AAPMA: Dept. of Labor and Statistics reports only 1% of U.S. pets are insured. This is an untapped industry of 42 billion dollars/year.

Through a web-based subscriber network, Direct Pet Health offers a comprehensive suite of services and information in addition to pet health plans. Subscribers benefit from the reach of a "one-stop-shop" provider offering high quality, customized and affordable health plans, and wholesale products and services. Direct Pet Health plans to use an aggressive multi-channel marketing campaign using Targeted-Opt-in E-mail, television, radio, a comprehensive website, e-commerce and discounts for members, value added health info, strategic alliances with established brands, as well as co-marketing and direct-mail. Through this philosophy, Direct Pet Health looks to Brand its name as well as its slogan, "Your Companion. Your Life." Through our website we plan to create a virtual community of pet owners who exchange pet care ideas, tips as well as purchase pet products online. This marketing campaign will not only attract the consumer but also Corporations and HR Professionals as an elective benefit. "By marketing benefits to Fortune 500 Companies and HR Professionals, Direct Pet Health plans to expand brand and consumer awareness," said CEO, Michael Scaccia.

Direct Pet Health understands the pet health insurance business as well as the powerful bond between humans and their pets. It is truly the humanization of pets that is driving this entire industry, from insurance to medications, and veterinary care to pet products. Predicated on building bridges to pet owners, the company's driving ethos is to help owners manage the spiraling costs of routine and emergency veterinary care for their cherished pet family members, and to reduce the need for anguished "life or death" decisions around their pet's health.

Safe Harbor - This press release includes forward-looking statements that involve risks and uncertainties, including but not limited to, product delivery, the management of growth, market place acceptance of certain products and other risks. These forward- looking statements are made in reliance on the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties.