Are you familiar with Rick Warren?  This guy is Evangelical Extraordinaire.  He applied a business model to "sharing the good news" and his church exploded.  Of course, theologians have toasted him for the model...(many have...some go back to "if you're for me how can you be against me")...but it's really an interesting (if disturbing) approach to Christianity.  Buy the formula and all is well...

 

Doesn't surprise me in the least that they've honored Bush.