SMS campaigns to help fund search for Missing Madeleine

In an article on Internet scammers trying to cash on Madeleine through bogus websites asking for credit card numbers, Techshout mentions some legitimate SMS campaigns to help fund the search.

Madeleine McCann is a four-year old British girl who disappeared while on holiday with her parents in southern Portugal and her search has gained world-wide sympathy attention and attention.

"Multinational companies, including British Petroleum, Shell, Esso, Texaco and Total have launched a massive poster and text messaging campaign as millions have been poured into a fund to help the search.

Telecoms companies including Vodafone, O2 and Spain’s Telefonica are among those backing the phone text campaign. "