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TravelCenters of America LLC (TA) has entered into a joint marketing arrangement with 4 State Trucks Inc., home of The ChromeShopMafia. The ChromeShopMafia is the marketing identity for the chrome parts and truck remodel business featured on national cable TV.
Within this new marketing arrangement, TA will sell 4 State Trucks’ 7,500+ item chrome catalog via their web site or via direct link. In addition, popular chrome accessories and ChromeShopMafia apparel and merchandise will be available at selected TravelCenters of America sites by mid-March.
In addition to carrying the chrome and apparel, the agreement calls for members of the ChromeShopMafia to be on hand at selected TravelCenters of America locations for new site openings, driver celebrations and other site and company events. Joint advertising and merchandising efforts will support the launch and ongoing marketing activity. |
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