Celebrity Advocates:
Actresses Jennifer Aniston and Reese Witherspoon
How does it work?
This puréed food frenzy was created by Hedi Slimane, Christian Dior chief designer, to help celebs squeeze into their skinny jeans. Replace one or two meals a day with tiny jars of fruit or vegetable flavoured baby food and you are "guarenteed to shed the pounds".
Good for:
Budget dieters and slimmers who don't want to count calories.
Side Effects:
"Anyone trying to follow this sort of eating regime will be hungry and irritable most of the time" says nutritional therapist Joanna Lyall, "it could lead to terrible cravings. To satisfy your hunger you would have to eat masses of baby food. That would mean eating too much sugar.
"This diet is totally lacking in protein and will not provide an adult with a sufficient supply of nutrients such as iron, zinc, magnesium, calcium and virtamins B and C. It could also leave you with terrible diarrhoea and possibly the need for tooth fillings as we need solid food to keep out teeth strong."