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| | | Message 10 of 22 in Discussion |
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Good day everyone! This has been a problem for many years and will continue to cause havoc in professional hair salons unless we scream, shout, make a fuss about it until they are sick and tired of listening to us complain. In my salon, I have a huge 8'x4' mirror that I use for advertising. On the one side, printed on BRIGHT paper, is a complete description of product diversion. When my client sits in my chair, the first thing they look at is all the new stuff I have stuck to my mirror. So, they read. And they read some more. Then they say, "Really? I didn't know that!" (most of them, anyways) We need to educate our clients about all of it. One client of mine even went as far as to purchase some Joico product from Shoppers Drug Mart and bring it to my salon so we could compare it to the Joico I SELL. Well, she was amazed at the difference! It smelled the same, but the consistency was very different. She said, "Oh wow! You were right! They have fooled around with this stuff!" She took it back to the store and got her refund. Like I said, the only thing we can do is educate our clients. A g'friend of mine has a display of 'real' products and 'fake' products at her salon. She can't get over what people are saying. "I thought I was buying the same stuff!" Even the fine print on the packaging is different than the products we get from our distributors. There are many ways to teach our clients about product diversion; we just need to get agressive about it. |
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