This is the problem with diversion, it's supply and demand. There is a high demand for these products and these companies can't rely on the stylist in our industry to sell their products.I mean how many times have you heard stylist say that they are not salesman.One of the biggest problems for salon owners is trying to get their stylist to retail product. Did you know that a client who has just had their hair done will buy product within 24 hrs of getting it done? They want to buy product. Why aren't they getting it from us? Why are they going to the supper market and paying almost a dollar more for unguaranted product? It's because we are not closing the sale. We need to take back our industry! We know what they need, not some cvs sales clerk. If we continue in the way we are handing product sales I'm afraid we will lose all of our professional lines to the open market.

If you are trying to find a professional line that has not been diverted , I would try Aquage. It's a wonderful line! Their packaging is very spa like, really nice. Theirs is one of the best hair sprays that I've ever used. They  do not carry a color line but their wet line is great for use and retail. Aquage is very serious about diversion and is commited to selling only to indepentenly owned salons, stylist and day spas. You will not find them in any chain salons or retail stores.

Remember to sale, each client should be leaving your chair with at least one product that they are taking home with them.