Character Information:
Absolute Do's: Have him brush off even the biggest of threats, do anything it takes to win, be overly arrogant and generally rude to everyone, use people to his advantage.
Absolute Do Not's: DO NOT HAVE THE FANS CHEER FOR HIM! Do not have him do anything that will hype up the crowd, he is not a crowd pleaser, James will do the exact OPPOSITE of what the crowd wants. Do not have him be respectful or kind to anyone, James is a complete prick. 

Psychology: James doesnt have to beat anyone to become the best, because in his mind, he already is the best, and thats all that really matters to him. James doesnt step into a ring just to win a match, although victory is a rather large part of the plan. No, when he steps into the ring, its to inflict pain on his opponent, he wont just beat an opponent in the 'winning the match' sense, he will beat his opponent physically, sometimes until he is pulled away.

If Winning: Arrogant and somewhat relaxed, not too much so however. James isnt stupid enough to ease off an opponent and give them a chance to gain an upset victory.
If Losing: If losing James will resort to what he does best, cheating. Every chance he gets he will find a way to gain the upper hand whether its holding a choke till the absolute last second, or use of a weapon when the referee isnt looking.

Favorite Weapon: Steel Chair, Handcuffs
Favorite Match: Any match with very little or no rules