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~METH PROJECT~ : The National Meth Project: Newsletter/Announcements
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From: MSN NicknameBrandflake301  (Original Message)Sent: 8/22/2008 3:29 AM

All,

This Friday, BBC News will air a story on the Meth Project.  See below for details about airtime and program content.

The Montana Meth Project

BBC World News America

Airdate:  Friday, August 22, 2008 at 6:00 and 7:00 p.m. EDT on PBS stations across the U.S.

BBC World News, 24 hour news service

Airdate:  Friday, August 22, 2008 periodically throughout the day

(Check local listings at www.pbs.org/tvschedules)

BBC World Service Radio

Airdate:  Friday, August 22, 2008 throughout the day on NPR stations in the U.S. who broadcast BBC World Service Radio news programs

(Check local listings at www.npr.org/stations)

Visit www.bbcnews.com on Friday for an online version of the story.

The Montana Meth Project

When Tom Siebel, a billionaire software developer and part-time Montana resident, learned the overwhelming effect methamphetamine addiction was having on our nation, he decided to use successful marketing techniques to "un-sell" the deadly drug.  It's called the Meth Project.  On Friday, August 22, BBC's Jonathan Beale talks with the mother of a teen who committed suicide due to Meth, as well as a Meth addict currently at a recovery clinic just outside Helena to learn firsthand the devastating effects of this highly addictive drug.  Jonathan will also speak to the philanthropist whose shocking ad campaign has had profound success in Montana in preventing first-time Meth usage.  The results are promising, and his idea is spreading around the country.

Be sure to tune in this Friday—tomorrow—to see the latest national coverage of the Meth Project.

Thanks for your support,

Jenny Hildebrand

Marketing Manager

The Meth Project

P.O. Box 240

Palo Alto, CA  94302

www.methproject.org



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From: MSN NicknameBrandflake301Sent: 8/29/2008 7:24 PM

All,

The Meth Project is pleased to announce the release of its Summer 2008 Newsletter.  Highlights include the launch of the Idaho Meth Project, Illinois Meth Project, and Wyoming Meth Project; impact of the program in Montana and Arizona; and updates from each of the program states.  To read the full newsletter please visit  http://www.methproject.org/News_Events/publications.php.

As many of you may have seen, the Meth Project was featured on BBC World News, BBC World News America, and BBC World Service Radio last week.  The story can be seen at http://www.methproject.org/News_Events/index.php.

 

SUMMER 2008 NEWSLETTER HIGHLIGHTS

      ADVERTISING AWARDS: METH PROJECT EARNS INDUSTRY’S TOP HONORS

      The Meth Project earned internationally recognized awards for its prevention advertising campaign in the past year, including the prestigious Bronze Lion Award at the 54th Annual Cannes International Advertising Festival in Cannes, France.

      THE DANIELS FUND INVESTS TO EXPAND THE METH PROJECT

      The Daniels Fund provided generous support to assist in the development of the Wyoming Meth Project with a grant awarded in February 2008 and is now spearheading the effort to bring the project to Colorado.

      94% OF ARIZONA TEENS NOW SEE GREAT RISK IN TRYING METH

      A new statewide survey has found that teens�?attitudes toward the dangers of methamphetamine use have shifted substantially since the Arizona Meth  Project initiated the first wave of its Meth prevention campaign in 2007.

      NEW LAUNCH: GOVERNOR OTTER KICKS OFF IDAHO METH PROJECT

      On January 7, 2008 Governor C.L. “Butch�?Otter announced the launch of the Idaho Meth Project’s statewide prevention campaign aimed at significantly reducing first-time methamphetamine use.

      ILLINOIS METH PROJECT: LAUNCHES IN SPRINGFIELD, DECATUR, AND CHAMPAIGN

      The Illinois Meth Project launched a campaign to prevent first-time methamphetamine use in the state on February 11, 2008. The campaign began in the central Illinois media market covering the cities of Springfield, Decatur, and Champaign. It is expected to expand to other media markets in the coming months.

      IMPACT: NEW MONTANA ATTORNEY GENERAL’S REPORT AND RECENT SURVEYS SHOW SIGNIFICANT DECLINES IN USE AND METH-RELATED CRIME

      The Centers for Disease Control and the Montana Office of Public Instruction announced the results of Montana’s Youth Risk Behavior Survey, which found that Meth use among teens in the state has declined 45% since 2005, when the Meth Project first launched its campaign in Montana. In contrast, the report showed a 29% decrease in Meth use among teens nationally over the same period.

      NEW LAUNCH: WYOMING BECOMES 5TH STATE TO ADOPT METH PROJECT

      On June 16, 2008, Wyoming became the fifth state to implement the Meth Project’s large-scale prevention campaign aimed at significantly reducing first-time methamphetamine use among Wyoming youth. The Wyoming Meth Project kicked off with a press conference at the McMurry Training Center in Casper

Thank you for your ongoing support,

Jenny Hildebrand

Marketing Manager

The Meth Project

P.O. Box 240

Palo Alto, CA  94302

www.methproject.org