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Important Announcement

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Dear Friends, Colleagues and Supporters,

I was in a deep conversation with some Brave New Films supporters recently. They were enthusiastic about the value of our videos in spreading the truth and motivating support, but they kept asking, "How do you reach people who don't agree with you?" Seems like a good time to explain why we ask you to forward the videos, Digg them, and encourage people to get their own free Brave New Films video subscription. Before the next debate, it is critical to get this information to as many people as possible.

Every day, our 20 videos on John McCain are seen by several hundred thousand people searching and browsing the Internet for information on McCain. They are literally typing in "john mccain" into Google, where our video is the #4 result. The same search on YouTube yields several more videos from The Real McCain series, which will only increase in the coming weeks. So far, these videos have received over 11 million views.

Think about it, if you didn't know much about John McCain, what would you do? Probably two things. Type "john mccain" into Google, and ask your friends what they think.

That's where YOU come in. When you get an e-mail from us with our latest video, what happens in the next 24 hours determines how far the video will reach outside the audience who would typically watch it. The more views on the video, the higher it goes on YouTube's most viewed pages, seen by 60 million people a month. The more people who Digg it--a critical tool to reach those outside the choir--the better chance we have of getting on the Digg homepage, which is seen by 20 million people a month.

Every time we get on these top pages, we get tens of thousands of additional views from people who might otherwise have watched a cat playing the piano, a magic ping pong ball, or a pretty woman falling in the shower. We estimate that getting on the Digg homepage generates an additional 30,000-50,000 viewers. The YouTube most viewed page alone can add another 100,000 views!

Anything you do that increases the number of views helps. Posting on your blog, on Facebook, on MySpace, sending emails, leaving comments on other sites, and Digging it. The important thing to understand is it's not just the people who view it that we reach, it's the ripple effect those views have, pushing our videos higher up Google, YouTube, Digg, and all over the Internet. And that ripple effect extends months and even years down the road.

That #4 result on Google is a video we put out in February of 2007! 70,000 people watched it last week. Yes, it would be easier to spend millions of dollars on TV ads, but that is not what we do. Think about the difference in watching a video that has been sent to you by someone you know, versus skipping through a TV ad. What a difference in impact!

And when you get your friends to subscribe to the free Brave New Films video subscription, they become true force multipliers by sending to people who agree, who watch, who motivate, who send to others, and help us reach many people who don't agree with us.

So, help us get the word out about McCain now before the next debate. Below are four videos that explain McCain's stances on four crucial issues: the environment, the economy, tax cuts, and abortion. Let's get that ripple effect going now by spreading these to everyone you know and getting them on blogs and sites like Digg.

1. McCain's Green Economy: Drill, Baby, Drill: http://www.youtube.com/watch?v=n3ecA2L-VuQ

2. John McCain: Economic Disaster: http://www.youtube.com/watch?v=C4egXbhSOhk

3. Why the Rich Love McCain's Tax Plan: http://www.youtube.com/watch?v=hwtayJCK5LY

4. The REAL McCain is anti-choice: http://www.youtube.com/watch?v=HAAYxCCT-Bg

Help increase the number who know the facts, and reach those who don't. Now is the time!

Yours,
Robert Greenwald
and the Brave New team

P.S. Want to host a house party with Michael Moore?

Michael Moore, in partnership with Brave New Films, will be calling in to house parties across the country soon to talk about his recently released film, "Slacker Uprising." People can dial in to hear Michael discuss the film, the state of the nation and the 2008 elections!

If you would like to participate in the call-in, log on to http://slackeruprising.com/screenings.php to RSVP and submit a question for Michael.

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Brave New Films is supported by members like you, please consider making a donation. You can get all our latest videos via email, RSS, iTunes or YouTube here. To stop receiving updates from us, click here. We are located at 10510 Culver Blvd., Culver City, CA 90232 and [email protected].

1. Watch the video and then send it to friends
2. Get a free video subscription

"I have a temper, to state the obvious, which I have tried to control with varying degrees of success because it does not always serve my interest or the public's." - John McCain

Dear Friends, Colleagues and Supporters,

During last night's debate, John McCain said we need "a cool hand at the tiller," but McCain has proven to be a loose cannon. He has accosted his Congressional colleagues on both sides of the aisle on everything from the federal budget to diplomatic relations. He is known for hurling profanities rather than settling disagreements calmly. His belligerence is legendary. Even conservative Senator Thad Cochran of Mississippi has said, "He is erratic. He is hotheaded. He loses his temper and he worries me."

When someone earns the nickname "Senator Hothead," the public ought to call his character into question. McCain's propensity to explode undermines his abilities as a rational decision maker, particularly on national security issues -- which could prove disastrous considering our country is already involved in two wars.

Watch the video and send it to friends: http://www.youtube.com/watch?v=fAyK-enrF1g

With the election less than four weeks away, here's a chance for you to take concrete action:

Alert your friends to McCain's rage. Send them this video and ask them to pass it on.
Post this video on all your blogs and networking sites like Digg -- critical tools for reaching those outside the choir. Make sure it gets viewed so many times it ends up on YouTube's homepage, so undecided swing state voters can see it easily.
Get the latest on McCain with a free video subscription from Brave New PAC, and encourage others to sign up too.

McCain's temper is critical to his decision-making abilities, and his character must be discussed. As Drew Westen writes, "The political brain is an emotional brain. It is not a dispassionate calculating machine, objectively searching for the right facts, figures and policies to make a reasoned decision." That why it's so crucial people know the real Senator Hothead.

Yours,
Robert Greenwald
and the Brave New PAC team

Even if you are of the McCain persuasion, this video should scare the crap out of you!

1. Watch the video
2. Sign the petition
3. Send the video to your friends

Dear Friends, Colleagues and Supporters,

We'd like to talk about the pressing issues facing our country: the woeful economy, rising unemployment, the housing crisis, and the wars in Iraq and Afghanistan. But we can't talk about them because John McCain and Sarah Palin have distracted us with the politics of hate and fear.

Instead of discussing the real issues plaguing Americans, McCain and Palin have turned to fear-mongering and race-baiting, stoking the prejudices of their supporters. The situation has become so critical that we've teamed up with Color of Change to put an end to these dangerous mob scenes.

Watch the video: http://www.youtube.com/watch?v=U5mdIPNB8t8

Things have gotten so out of control that some conservatives have come forward to denounce McCain and Palin's hate-mongering. In an Op-Ed for The Baltimore Sun, Frank Schaeffer writes: "John McCain: If your campaign does not stop equating Sen. Barack Obama with terrorism, questioning his patriotism and portraying Mr. Obama as "not one of us," I accuse you of deliberately feeding the most unhinged elements of our society the red meat of hate, and therefore of potentially instigating violence."

Here's how you can take action:

Sign the open letter calling on McCain and Palin to reject the politics of hate.
Sign up for a free video subscription and get the latest on the real McCain.
Send this video to yours friends, and post it on your blogs and networking sites like Digg, where it will effectively reach those outside the choir.

Don't let McCain and Palin undo the decades spent fighting for civil rights and equality in our country.

Dear Friends, Colleagues and Supporters,

I'm going to be on The Colbert Report this Thursday night, October 16, and I need your help.

As well prepped as I thought I was the last time I appeared on the show, Colbert caught me off-guard with his very first question: "Who hates America more, you or Michael Moore?" So now I implore you all, what questions do you think Colbert will ask me this time around? Which of our videos will he want to discuss? Will he ask about our most recent video, Tell McCain to End the Politics of Hate? Will he mock McCain's anger in John McCain's Rage Is a National Security Concern? Or will he ask about McCain's YouTube Problem Just Became a Nightmare, which is about to top a staggering 7 million views? And perhaps more importantly, what questions do you think I should ask Colbert? That is, if I get the chance.

Post your questions and any advice in the comments section of this blog post on the Brave New Films website. Help me nail Colbert on Thursday! Then, watch the show Thursday night at 11:30pm on Comedy Central. And after the show, check our website for an exciting new contest about John McCain.

Yours,
Robert Greenwald
and the Brave New team

Dear Friends, Colleagues and Supporters,

Things have gotten extremely nasty in recent weeks, as the Republican attack machine has been stuck in overdrive. John McCain and his supporters are traveling the country at a rapid pace, inciting hateful rhetoric at campaign events, and grossly misrepresenting McCain's own policies in a desperate attempt to make him more palatable. The McCain campaign is even attacking ACORN, a widely respected voter registration organization, claiming ACORN knowingly participated in "voter fraud." In reality, this is just another calculated attempt by the McCain campaign and the RNC to suppress new and marginalized voters.

Like I discussed with Stephen Colbert on The Colbert Report last week, our videos travel faster than the Hate Talk Express. Below are 15 videos for the next 15 days. They present the REAL McCain -- the one he doesn't want the public to see -- as well as information on issues affecting all of us at this critical juncture. Issues like the economy, the wars in Iraq and Afghanistan, health care, the environment, and the fundamental right to vote.

Make sure all of your friends (especially those who don't agree with you politically or are still on the fence) see each and every one of these videos. Post them on blogs and networking sites like Digg -- our best means of reaching those outside the choir. Get your friends to sign up for a free Brave New Films video subscription. Get them to enter our REAL McCain contest: What would you ask McCain? (The 50 best answers win a free, limited edition, REAL McCain t-shirt!) And support Brave New Films by donating $15 so that we can continue creating hard-hitting videos like the 15 seen here.

1. McCain Care Leaves Seniors Behind:
http://www.youtube.com/watch?v=qNxyvmvmXr8

3. John McCain: Economic Disaster:
http://www.youtube.com/watch?v=C4egXbhSOhk

5. McCain's Mansions:
http://www.youtube.com/watch?v=ek3jAkx9m10

7. McCain's Health Records Must Be Released:
http://www.youtube.com/watch?v=lvesa49zSIM

9. Big Oil Fuels the Straight Talk Express:
http://www.youtube.com/watch?v=ZQ4eeQzDlgM

11. Why Won't John McCain Sign the GI Bill?
http://www.youtube.com/watch?v=pK_9sI7hzAc
13. John McCain is Dr. Strangelove:
http://www.youtube.com/watch?v=0nqtL-P8kzo

15. ACORN and the Fight Against Voter Suppression:
http://www.youtube.com/watch?v=KdNgMKPV9xQ

2. John McCain's YouTube Problem Just Became a Nightmare:
http://www.youtube.com/watch?v=GEtZlR3zp4c

4. John McCain vs John McCain:
http://www.youtube.com/watch?v=ioy90nF2anI

6. McCain's Spiritual Guide Wants America To Destroy Islam:
http://www.youtube.com/watch?v=WXZbIGJrDkg

8. McCain's Green Economy: Drill Baby Drill:
http://www.youtube.com/watch?v=n3ecA2L-VuQ

10. Less Jobs. More Wars:
http://www.youtube.com/watch?v=Lh-T2iGkLJY

13. John McCain's Lobbyist Friends:
http://www.youtube.com/watch?v=1gEROVh8zK4

14. McCain's Chart Topping Single "Bomb Iran":
http://www.youtube.com/watch?v=y2kyXN4ZVQg

And you can help spread the truth about ACORN by hosting a house party. Have your friends over and make new friends while watching ACORN's video along with the others listed above to keep the dialogue going about these issues.

Yours,
Robert Greenwald
and the Brave New team

P.S. While the REAL McCain contest wants to know what you would ask McCain (remember, the 50 best answers win a free REAL McCain t-shirt). Here's what some folks at Brave New Films would ask if they met him.

Dear Friends, Colleagues and Supporters,

This is a truly amazing moment in our nation, and we couldn't be more delighted to share it with you. Just marvel at the historic change occurring right now -- change that seemed like a dream only a year ago -- and you helped make it happen. You saw the explosion of grassroots activism around the country and recognized the importance of participating in democracy by spreading our videos, signing our petitions, and supporting our various campaigns.

When the corporate press wasn't doing its job to portray John McCain accurately, you took it upon yourselves to spread The REAL McCain videos like John McCain's YouTube Problem Just Became a Nightmare, which has received a whopping 8 million views! And when it became clear that FOX News would stop at nothing to smear and slander Barack Obama, you made sure millions more could see the truth by spreading our FOX Attacks Obama series. All told, over 25 million people watched these videos -- all achieved with people-powered persuasion.

Tonight is a beginning. We look forward with excitement and anticipation to the opportunities ahead to fight for social justice. We are already at work on efforts that will provide positive change for our country.

Thank you,
The Brave New Films team

Important Announcement The MSN Groups service will close in February 2009. You can move your group to Multiply, MSN’s partner for online groups. Learn More
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