My goodness, Jenn!  You are a busy, busy girl this morning!!  Good stuff. 

How to Increase Your Bookings

Notes from Wendy Curneal<o:p></o:p>

<o:p> </o:p>

The list is limitless of things that you can do to increase your bookings.  The one thing that is priceless to your business is your bookings.  Below are many tips that can help you increase your bookings today!! <o:p></o:p>

<o:p> </o:p>

Bookings for New Consultants<o:p></o:p>

·        Start with your “Welcome Booklet�?list of a 100 prospective host.  If you can come up with more than a 100 continue to build on your list on a regular basis.<o:p></o:p>

·        Follow up with every person on your list.  Don’t rule them out just because you think they won’t host a show, let them make that decision.  <o:p></o:p>

·        Share the facts with everyone you speak to.  Don’t be too technical or give to much information.  Just make sure they know that it is worth their time.  Ask them directly which products they are interested in and let them how they can get that product FREE or for half the cost!!<o:p></o:p>

·        When one of your contacts says “NO,�?ask them for a referral.  “I understand that it’s not a good time for you right now, but I would really appreciate it if you could think of anyone that might be interested in hosting a show to help me get my business jump started.  Plus, for every referral that leads to a show I will give you a gift certificate that you can use with me for Pampered Chef tools.�?lt;o:p></o:p>

·        Host your own show every 6 months to a year.  During that party let everyone know that you need bookings to get your business jump started.  I know during shows we do not beg for bookings, but as Feriale puts it, “It’s okay to beg in your own home!!�?SPAN>  Of course it’s hard to be as comical as Feriale, but share with your guest that you are in need of their bookings!!  Remember to offer incentives to make it worth their while.  Example, “You pack the room with your friends, family, co-workers and neighbors and I will bring the ingredients and take care of everything else!!  Your only job is to pack the room!!!<o:p></o:p>

 

Seasoned Consultants<o:p></o:p>

·        Don’t overlook the door prize slips!!  They are not just for a citrus peeler.  Make sure you explain each and every option on that slip.  Explain to your guest to fill out everything on the door prize slip.  <o:p></o:p>

·        Save your door prize slips for booking leads down the road.  <o:p></o:p>

·        Stress how busy you are to people who are interested in booking a show.  It’s important to get their name on your calendar on the spot. Let them know that you will put it in pencil and if they need to change it they can.  Stress that if you do not have a date on the calendar you can’t give the host the bonus points for the booking.  <o:p></o:p>

·        Don’t rule out fundraisers for booking leads.  Call your local senior centers and other social groups that meet on a regular basis.  You may not get high sales from those types of shows, but you have great potential for bookings and referrals for bookings.<o:p></o:p>

·        Read the newspaper “Local News�?section.  Many times there are people listed looking to raise funds for many different things.  Give them a call and offer your help with a PC fundraiser.  Don’t rule them out if they say no.  Offer to donate a gift basket for a raffle.  This might not make you money, but it will get your name out there!!  <o:p></o:p>

·        Advertise your business.  How many people do you come into contact with on fairly regular basis that are not aware that you are a PC consultant?  Answer that honestly and then make sure you let those people know what you do.  Put a static sticker in your car window.  Or wear the PC logo on your clothing.  <o:p></o:p>

<o:p></o:p>

 

Consultants with Children<o:p></o:p>

·        You have unlimited contacts through your children.  Utilize those contacts.  <o:p></o:p>

·        Get the kids size PC t-shirts or baseball hats for your kids to wear to sports functions, school picnics, scouting events and to friends�?houses.  This advertising is a priceless part of your business.<o:p></o:p>

·        Your children open you up to potential fundraisers for hundreds of different reasons.  Think about your kids and what they do outside of school.  Dance, soccer, baseball, football, martial arts and many others.  Now put on paper the things your kids do with school.  The older they are the more different things they are in.  Such as language arts clubs, band, cheerleading and the list goes on and on and on.  Are you a member of the PTA?  The list is really limitless.  <o:p></o:p>

<o:p></o:p> 

Consultants with out Children<o:p></o:p>

·        If you don’t have children, you must know somebody that does that can open up at least some if not all of the options above.<o:p></o:p>

·        Do you volunteer at any local organizations that could potentially lead you to bookings or fundraiser bookings??<o:p></o:p>

·        The gym is a great place to get bookings.  Does your gym have a bulletin board that you can advertise on?  Offer to do a healthy cooking demo at your gym. If you are not a member of that gym, you probably know somebody who is. <o:p></o:p>

<o:p> </o:p>

<o:p> </o:p>

How can you get 3 bookings for this month?  Get on the phone today.  Get out your list of 100 and word this to what works for you!!<o:p></o:p>

<o:p> </o:p>

PC:  Hi Susie, how have you been doing?  I know you were going through a rough time the last time we spoke.  Did every thing get taken care of?  That is great.  How are the kids doing?  I’m doing great.  I was also calling you because I know that you had expressed interest during Kathy’s show that you might like to have a PC party, but we never set anything up.  Well I am really trying to get my business jump started and I need one more party this month for me to meet my goal.  Are there any products that would like to earn for FREE or half priced?  I will definitely make it worth your time.  I will even bring all the ingredients.  All I really need you to do is fill the room and I will take care of the rest.  <o:p></o:p>

<o:p> </o:p>

Let your friends and family know that you are calling in all your favors and that you need there help to meet your goal.  It’s not too late to put together a party for July!  Challenge yourself!!  Share your goals with people who may host a party!!  Your friends, family and coworkers want you to be successful.  <o:p></o:p>

<o:p> </o:p>

The most important tip of all!!  If you don’t commit yourself to following up with the people on your list you will get nothing out of it!!  You would be simply wasting your time and energy!!!!<o:p></o:p>

<o:p> </o:p>

Footnote from Kathy Cecil......You must have the 3 D’s,<o:p></o:p>

Desire<o:p></o:p>

Determination<o:p></o:p>

Dedication

<o:p> </o:p>

It’s amazing what you can do with these 3 D’s!

 

---

I will post this in the documents-booking folder as well under "How to increase your bookings"

---

<o:p></o:p>

<o:p> </o:p>

BOOKING SHOWS<o:p></o:p>

SHOWING THE BIG PICTURE<o:p></o:p>

<o:p> </o:p>

1. Ask guests to list 5 PC products that they really want to have in their kitchen. Then they list the price next to each item. (I said this and then gave them the door prize/survey slip turned to the back, plain white side).<o:p></o:p>
2. You can make this go faster by telling them the prices as they shout them out or if you've already told them in the beginning to, or circle, highlight or underline their favorites, then they should easily be able to find these on their receipts/shopping forms. <o:p></o:p>
3. Have guests then draw a line through the 2 most expensive prices and rewrite the price at 50% off. <o:p></o:p>
4. Have guests write FREE next to $50 worth of the remaining products. <o:p></o:p>
5. Have guests write 20% discount next to all of the other items. These are the benefits of an AVERAGE kitchen show. <o:p></o:p>
6. This is how someone actually said the above to her guests at Tuesday's kitchen show: <o:p></o:p>

"The show was winding down, I had finished the apple cranberry almond twist from Season's Best and I just asked them and began handing out the papers.   I said, "First of all, now, I want you to really go for what you'd really love to have if you had no financial constraints...nothing holding you back...money is no object!  (This is when they really warmed up to this idea!)  I want you to write down the most costly items down first and then write the remaining in descending order of amount on your paper.  (They are grabbing their catalogs and asking each other, "What was that thing called"? giggling and carrying on with one another). Then I said, "Well as a PC host of an average kitchen show you will need to mark your top two items down by 50%....take 50% off of your top two.  Now, circle the next items that equal up to $50 worth and mark those figures out completely....they will be FREE!  And all the rest will be 20-25% off, based on my average shows with my hosts.  Now total up what you would have paid if you bought all of this tonight. Now compare it to the host benefits....which would you rather write a check for?  They all had totally underestimated the host benefits plan...they had no clue they could get this much.  This was a rather frugal group and they aren't typically high dollar spenders, but from this activity we had 4 bookings from a crowd that I wouldn't have expected that many from with only 8 attending.  One of the past hosts re-booked, one that had never seen a show booked an express show......., and two others want bridal shower shows. After the show, too, I had their survey slips AND what their top 5 "would love to have it, but can't buy it tonight" product list was in my hands!  Some of them put the cookware down, as I did say to them any item can be gotten when you earn 1/2 price items, there are no exclusions!  Some did put just one-two items, but almost all had 5 and had totaled the "full price" and compared it to the host benefit price, and some had even done the math to see the savings, too!

---

added to documents-booking folder

<o:p></o:p>

hey jenn, these are awesome! But are you aware that they cut off in midsentence. I am not sure how much of these posts is being left off. I plan to use these or my first cluster meeting! JTYSK

 

Blair

No.  I wasn't  I have been posting soooo many things lately.  I hope the one in the document section doesn't do that.  Unfortunately, this is all the information I have.  It was an old post that I hund on to for future reference.

 

Jenn