Holiday Cookie Exchange Shows
From Becky Champlin, Sr. Sales Director, Pt. Marion, PA
Here is a great idea to add shows to your calendar yet this December! Get on the phone and talk to your potential Hosts/Customers about doing a Cookie Exchange. Here is what has made for a great Dec for Becky Champlin for several years in a row...this is
the secret! This will bring you the big sales, everyone loves cookies!
let me first tell you how I introduce this type of show to my audience.
"How many of you grew up with Super Mom...you know, the one who baked 40
different kinds of cookies for the holidays? The one who delivered those
beautiful cookie trays to all of your neighbors??? The one who was
loved by everyone on the block...because they didn't have to bake for the
holidays? Well, that was my mom! And, when I got married and had kids,
I wanted to be just like her! Do you know how much time it takes to
bake hundreds of cookies - not to mention the cost? Well, it didn't take
me long to figure out that my kids were going to eat Chips Ahoy! Until
that is, I stumbled on this great all-in-one cookie recipe, this is going
to make all of us Super Moms, or Dads. And, I have a couple of opening
in December to schedule a cookie show for you. Your friends will love
you for hosting this show. See me after this show to set up a date."
Last December I turned in $6700 just in cookie shows. One of the shows
was for a 5 time host - same crowd - largest show ever for her at $1900.
They had all the stoneware, they didn't have all the accessories and they
had huge orders. This year I have scheduled 7 to do after Thanksgiving
and before the 8 th of December, so I have no doubt that I will have
another big December.
HERE IS THE BASIC RECIPE:
1 box any flavor cake mix (except Carrot, the carrot chips don't
rehydrate!) I usually tell the host to get 2 boxes yellow and 1 box
chocolate
1/3 cup oil - 2 Tablespoons water - 1 egg
Mix all ingredients well in 2 Qt. Batter Bowl. Drop by scoopfuls using
Small SS Scoop. Bake for 13 minutes at 375° till done.
That's the basic recipe. The variations are what make it special. Use
small part of dough to make 6-8 cookies of the variation. This gives you
a large tray of cookies when you use 2-3 boxes of mix. Get you crowd
involved with making the cookies. I use parchment sheets so that they
slide on and off easily and you can be creating the next tray of cookies
while your stone is in the oven baking the previous batch.
NOTE: You can set up stations with different ingredients so that the
crowd can choose their own favorite variation to make.
Products you can demo include: Knives, cutting boards, crinkle cutter,
food chopper, oven mitt/pad, all stones, cooling rack, scrapers,
flour/sugar shaker, recipe books, spatulas, scoops, spoons, decorator
set, parchment paper, SS Bowls, etc., etc., etc.
VARIATIONS to add to dough:
1. Chopped/grated nuts
2. Mix together 1 part cinnamon to 4 parts sugar. Drop 1" balls of
dough into and shake around. Are like Snickerdoodles.
3. Wrap a scoop of dough around candy pieces such as Andes Mints,
Snickers, Milky Way, Heath, etc. for a surprise when you bite into it.
4. Chop up candy bars, Snickers, Reeses Pieces, M&M's, etc. Knead into
ball of dough, then form 1" balls to bake.
5. Roll small piece of dough with hands into snake ropes. Drop into red
sugar crystals and intertwine with yellow cake rope. Or use green and
make wreaths and decorate with red hots.
6. Zest a lemon or orange into dough.
7. Roll out onto Cutting Board to make cut out sugar cookies.
8. To make sandwich cookies - take two of the cut out cookies, and using
the decorator set, place a drop of frosting in between. My favorite is
chocolate stars with sugar on top and lemon zest frosting in between.
9. Make a filled cookie with the Cut N Seal - fill with strawberry or
apricot preserves.
10. Wrap chocolate dough around a cherry.
11. Make cookie tarts - Using Small SS Scoop, place 1 scoop of dough
into each well of Mini Muffin Pan. Bake, then tamp down with Mini Tart
Shaper immediately upon removing from oven. Let cool, remove from pan
and fill with favorite filling (caramel, chopped chocolate, pudding,
preserves, etc.)
12. Make a bar cookie by pressing dough into bar pan. Top with favorite
chopped candies, drizzle with chocolate icing when baked and cooled.
13. Make a large personalized chocolate chip cookie on the round stone
to give to a teacher for Christmas.
EXTRAS:
* Cookware: Mix up Rice Krispie treats to show how it doesn't stick.
Color the marshmallow mixture with green food coloring while melting.
Use the bread tube to slice and take out the centers with the Corer.
Press in red hots and bows made from pull and peel twizzlers to make
wreaths.
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