Leave Your (Removable) Mark
by Janet Attard
If you are in a consumer service business, one way to get repeat business is to affix a label with your business name and phone number on an appliance or some other object at the customer's location. That way, they don't have to remember to write down your name in their address book.
The problem, of course, is the customer may be annoyed if they can't remove your label, or if it leaves behind a sticky residue. Fortunately, there's a good workaround: labels that are removable and repositionable. Look for them online from custom sticker printing companies such as StickerGiant.com.
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