The Most Important Thing on Your Home Page
by Janet Attard
If I asked you what the most important thing on the home page of your website is, what would you answer?
Would you respond with one of these answers?
The headline
The web page title
The attractive web design
The cool flash page you see before the home page loads
The picture of your product
The video demonstration you included on the page
The bullet points to get people to keep reading
The buy now button
Well, if you chose any of those answers, you're wrong. The most important thing on your home page is your customer.
Web pages (at least your home page and other "landing pages" shouldn't be you-focused. Your company should not be the spotlight of the page. The customer and their special needs should be the focus. Instead of saying "Green & Company has top notch consultants who can improve you operational efficiency," say, "Never lose a customer sample again. Track samples through every step from the time they arrive at your lab until results are delivered and the customer is billed..." Catch the customer's interest in this way and you'll get more leads and sales from your website.
Copyright 2007 Attard Communications, Inc.
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