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JOURNALISM : 60% wire copy/PR material 12% journalist generated
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 Message 1 of 2 in Discussion 
From: MSN Nicknametin-lizzy  (Original Message)Sent: 2/10/2008 5:07 PM
paralipsis
Here is something interesting from the Sunday Herald. It doesn't refer specifically to Clarence Mitchell, but I think many of us will see his relevance! It is a review of a recently published book by Nick Davies.

http://www.sundayherald.com/arts/arts/d ... _hound.php

"Davies asked researchers from Cardiff University's journalism department to look at what appeared over two weeks in the pages of The Times, The Guardian, the Independent, The Daily Telegraph and the Daily Mail. They found that 60% of stories consisted either wholly or mainly of wire copy and/or PR material. A mere 12% of stories were generated by reporters themselves. The Times proved to be the highest users of prefabricated copy, with 69%."


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Reply
 Message 2 of 2 in Discussion 
From: MSN Nicknametin-lizzySent: 2/10/2008 5:11 PM
TALULA
Indeed, it is well known amoungst lecturers and academics in the field of journalism that there that this is a huge and growing problem. They do try to warn the students that they are training that this is they way the world of the scribe is going.

Most of it is attributed to the practices of the media and Newspapers themselves. They hire far fewer people than they used to and expect them to produce HUGE amounts of copy daily. With fewer people they have to use less money to pay out to staff (no surprise the Times is a top offender, Rupert Murdoch is a big joke). The same goes for on-air media - with the advent of 24 hour news little time is left for research, and they all want to be "first!" with a story. They just report what they are given.

When expected to produce the amount of stories that they are it is almost inevitable that staff resort to just parroting what they are given. Not saying it is right.

Anyway, Clarence Mitchell will be well aquainted with this. He will definitely use it to his advantage and put out ready to print press releases.