Here are a few simple things you can do to improve your selling technique and hopefully raise your show totals (no matter how many products you have.) Warning: Really Long!
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- Besides just giving the features of an item (dishwasher safe, right or left handed uses, etc...) try to give 3 examples of what you can DO with each item you are talking about. (ie... The deluxe cheese grater does so much more than just grate cheese, you can do carrots for your carrot cake or radishes for your salad, chocolate or nuts over a dessert, or try freezing peanut cups or those Andes Mints and grating them over your ice cream).
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- A good "exercise" to do is to write down adjectives to describe your tools so that you aren't saying, "This is great" over and over or "This is my favorite". Expand your vocabulary: The food chopper is such a time-saver in the kitchen, the batter bowl is so useful and an exceptional value at just $13, our scrapers are hands-down the absolute best on the market, if you're looking for a quick way to improve your cooking then you need our Stoneware - everything you bake will bake better on Stoneware!
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- Speaking of Stoneware - make sure you spend a lot of time on it! It's our Signature item and there is so much to say about it whether you have all the pieces or not. Here's a flyer I use in my guests folders and attach to the receipts of customers that buy a stone- try to include as many of the bold benefits as you can in your demonstration...
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Stoneware<o:p></o:p>
What is it? It’s a natural, lead-free clay product that bakes cakes, casseroles, main dishes, breads, and much more to perfection! It’s oven, freezer, microwave, and convection-oven-safe.
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· Each durable piece is unique and has a 3-year guarantee!
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· Stoneware bakes evenly, like brick-lined ovens used by pizzerias and bakeries, meaning no more black-bottom buns, hard brownie edges with gooey centers, crisp pizza crust with a soggy center, burnt lasagna noodles, or runny quiche middles! Test it for yourself by using refrigerator cookie dough to make a "cookie cake" or just make your favorite batch of cookies!
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· Crispy foods, like French fries, onion rings, pizza rolls, mozzarella sticks, and fish sticks don't need to be flipped half-way thru because Stoneware cooks all four sides at the same time. Try "spritzing" frozen, breaded okra or mushrooms with oil then seasoning before baking.
o The results: Crispy food like french-fried without the fat!
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· Do you avoid making lasagna or casseroles because the recipe is too big? Cut the recipe in half and bake in the 9x9 Baker, Loaf Pan, or Deep Dish Baker. Leftovers can also be frozen directly in Stoneware; however, completely defrost food in the refrigerator before baking.
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· Stoneware retains heat so the last serving is almost as warm as the first! To keep grilled foods warm, preheat a Stone in the oven at 450° F then place cooked food directly on the Stone. Your food will stay warm through the whole meal. This also works great for carryout pizza.
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· Bring dips to parties in the Small Oval Baker because hot dips stay hot and cold dips stay cold in Stoneware. Place the Small Oval Baker on the Oval Platter and surround it with chips for an attractive presentation. Tie a metallic bow around dish for a festive look!
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· Throw away your crock pot. Ribs, chicken, pork chops, and roast beef bake up "to die for" in the Deep Dish Baker and Baking Bowl/Lid combination. Meat so tender you can cut it with a fork. Use the Rectangular Baker and Bowl/Lid combination for larger quantities or to do two chickens at once! Use the digital thermometer and you won’t even have to check on it; you’ll be “beeped�?when it’s cooked!
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· As Stoneware becomes seasoned it will get smoother, darker, and eventually non-stick. Cooking on seasoned Stoneware saves extra fat calories that you would normally have from spraying your aluminum pans and glass dishes with oil. For instance, a well-seasoned Rectangular Baker does not need to be greased and floured before the cake batter is added.
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· Do you like soaking pot & pans before washing them? No? Well Stoneware NEVER needs to be soaked! To clean any piece of Stoneware simply run it under very HOT water (no soap) & use the nylon scraper that came with it or our Easy Clean Brush to remove any stuck-on food. (You don’t want to use soap because it will stick to the seasoning & may cause your food to taste odd.) Don’t worry about bacteria �?the pores are so small on our stones that only steam can pass through them and all bacteria dies at 180° F anyway (most hot water tanks are set to at least that and ALL ovens cook at temps well above that!).
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· Stoneware does not retain odors! You can cook fish for dinner, clean it, then bake a cake in it!
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· Stoneware is a great way to re-heat food because it is porous it is able to remove the extra moisture from your food. Your leftover pizza and french fries won't come out soggy like they do in the microwave. Your frozen foods will cook up crispier because they won’t be cooking in a puddle of melted frost.
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· "Yes", Stoneware can go in the microwave!
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Is there no end to the benefits of Stoneware!?<o:p></o:p>
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Make use of the HO tapes available:<o:p></o:p>
- they're great and will give you soooo many good ideas! Start with a couple of Kitchen Show Live Tapes and see how the "really good" Consultants do it!
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Lastly, let your Host help you set-up for the show (or a guest that arrives early). <o:p></o:p>
Just say, Here will you do this apple for me?, I need some of the chicken chopped can you do that, please?, etc... They like to help and then during the demo they always chime in and say : “I did that apple. That Slicer is so cool!�?nbsp; Or, “I used that chopper tonight and it worked great!�?nbsp;
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It may be a little uncomfortable doing this at first. Try it! Use your host as your side-kick - she'll like it and so will her guests.
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