"Oprah describes it herself as 'one of the most humiliating moments of her life."'

King said it's unlikely that Winfrey will shop there again.

"She's really OK. Her position is, 'I will shop where people appreciate my business, and I don't believe that any longer includes Hermes,"' King said.

The store appeals to the wealthy with their famous colourful scarves going for over $1,000 Cdn. each. Coffee mugs run over $100 while ties top $200.

A spokeswoman for Winfrey's Chicago-based Harpo Productions said Thursday the talk-show host plans to discuss what she calls her "Crash" moment when The Oprah Winfrey Show returns to the air in September.

Crash is a film dealing with race relations.

Hermes has apologized to the TV talk-show host who is reputed to be a billionaire for turning her away after saying it was closed for a public relations event.

Winfrey and "an entourage" unsuccessfully tried to enter an Hermes boutique on Paris' Rue du Faubourg Saint-Honore, Hermes said in a statement.

On that particular night, however, "a private public relations event was being prepared inside."

"Hermes regrets not having been able to welcome Madame Oprah Winfrey and the people accompanying her to give them all the attention and service that Hermes is committed to giving each of its clients in the world," said the statement, released Tuesday. "Hermes expresses its sincere regrets for any misunderstanding that these circumstances could have caused