One of the first things that jumps out at me when I visit a commercial website is the fact that the site is updated on a regular basis and the content is the most current information available. This shows that the person owning the site is involed and serious about the operation of the site representing their business. This also reflects on the products/services being offered. Selections being offered is always a fun part of a site. One never knows when you see an item offered just what idea will come to mind in how to use it.
On your 'Special' page there is a note saying Valentines due by February 2007. Maybe it is time to offer a new special for this time of the year.
Beautiful colors on your home page!
Dave