To demo the chopper, hold it up before you use it and take it apart
"see, it's only 4 pieces, all DW safe"
When you show the body, hold one of the sides so it falls open in front of them - don't hold the plunger. put it back together - I'll say first you put on the blade guard, then this circle thing, then chop! Then make 3 piles of whatever you have to chop on a cutting board. Pass around the bar board so they can experience both chopper and board. Then explain how you have control over what you are chopping.
Lets pretend this is an onion. With about 5 chops, you can chop your onion
to the consistancy that's perfect to top hot dogs, brats or chili. A few more chops - chop the 2nd pile about 10 times - and you can add this to a recipe like spagetti sauce or whatever. then chop the 3rd pile about 20 times -
If you do it a bunch of times you can chop that onion to a consistancy that the kids won't be able to pick it out of a meatloaf! That always gets a laugh and a bunch of heads nodding. Then show the 3 piles so they can see the different chops - you can use the onion example even if you are chopping peanuts - just pretend its an onion.
This is the way to paint pictures and sell the benefits and still mention a few of the features they want to know about. Don't forget to mention guarantee, and bookings here, too. Also invite someone up to use it. They will buy it if they use it.
~author unknown
Free Forum Hosting
Important Announcement
Recommend
First 
)
to this thread so that it won't get buried on the General board:
Return to TOOL Thyme TIPS