THIS DAY - U2' HISTORY: "MLK" after "Wire" / The show ends with "With Or Without You" / ATYCLB-promo in London / The Joshua tree has fallen / U2 Singer Moves Merchandising Traffic / RED: $5,2 billion - 363 programs - 131 countries / U2.com premieres the video of "The Saints Are Coming" / CTIA and U2's The Edge Rally Global Audience to Demonstrate Enormous Potential of Mobile Video Messaging / Bono and Damien Hirst.

"October" tour - october 23, 1981 / Brussels, Belgium. Ancienne Belgique. Main Set: unknown

"The Unforgettable Fire" tour - october 23, 1984 - U2 perform in Nantes, France at Saint Herblain Hospatlier. "MLK" is put back into the set list, and is played after "Wire". Still, the crowd doesn't seem overly responsive to the song. In a Melody Maker interview, Adam Clayton is asked about touring: "There's an awful lot of people all around the world that want to see us, and why should we just end up playing for London and New York who see everyone who comes through? I like to be able to tour in other places. It's not always fun, it's not always together, but you have to accept that as part of the problems of going to these places." Support is "Big Audio Dynamite".

"The Joshua Tree" tour - october 23, 1987 - U2 perform in Lexington, Kentucky at the Rupp Arena. During "Pride(In the Name of Love)" Bono vocalizes his feelings about scalpers, "If there's any scalpers in this building, they are NOT welcome. We decide what a U2 concert is worth!" "40" is not performed on this night, and the show ends with "With Or Without You" with Bono singing 'how long to sing this song' a couple of time at the end of the song. Support is "The BoDeans".

"ATYCLB - promo" tour - october 23, 2000 / London, England - BBC Maida Vale Studio. Elevation, New York, Stuck In a Moment , Beautiful Day, She's a Mystery To Me. U2 perform and are interviewed live on BBC's Radio 1.

"Joshua tree has fallen over in California desert" - october 23, 2000 - U2 fans confirm a rumor thathad started earlier in the month -- the Joshua tree depicted on The Joshua Tree album has fallen over. The tree had become a landmark of sorts for U2 fans over the years, many of whom spent days searching through the California desert for the tree's location.Those who discovered it managed to keep the location secret in an attempt to make sure the casual fan, or U2 basher, didn't find the tree and try to damage it in some way.

U2 Singer Moves Merchandising Traffic - October 23, 2006 - Since U2 singer Bono announced the RED campaign to raise money to benefit the Global Fund to Fight AIDS on The Oprah Show, 66.3 percent of people registering to join the RED Web site clicked through to merchandise partners' Web sites, according to a metrics company techweb

RED: $5,2 billion - 363 programs - 131 countries - October 23, 2006 - "Now customers can buy the best music player in the world and do something to help the world at the same time," Steve Jobs, the CEO of Apple, stated in a press release. ... According to Apple, the program has raised more than $5.2 billion to donate to more than 363 programs in 131 countries.

U2.com premieres the video of "The Saints Are Coming" - October 23, 2006 - On Abbey Road, last september...U2 and Green Day to benefit Music Rising. Actually, 10.492.662 people watched the video. 

CTIA and U2's The Edge Rally Global Audience to Demonstrate Enormous Potential of Mobile Video Messaging - October 23, 2007 - Campaign Will Feature Exclusive Ringtone and Video from The Edge, Delivered to Mobile Devices by Vantrix - CTIA WIRELESS I.T. & Entertainment® 2007, taking place this week at San Francisco’s Moscone Center, is embarking on a common short code (CSC) campaign designed to start a mobile video revolution. CTIA attendees will receive an exclusive video and downloadable ringtone from U2's The Edge via mobile phone text messaging this morning. Music videos, song tracks and ringtones are among the most popular multimedia content sold on mobile devices today. To further demonstrate the lure, legendary musician The Edge, from the band U2, has produced an exclusive video for CTIA‘s CSC campaign. He has also recorded an exclusive ringtone that can be downloaded after watching the video and passed along to others, at no charge.