Bono's Edun Creates I/denti/tees For Africa
December 12, 2008 by Tim Saunders
EDUN LIVE �?the socially-conscious fashion brand launched by Bono and
his wife Ali Hewson in 2005 �?are partners in a new product being
launched in time for Christmas �?i/denti/tees.
I/denti/tees are T-shirts that feature lyrics from some of modern
music’s most recognizable songs, such as Joan Jett’s I Love Rock &
Roll, U2’s I Still Haven’t Found What I’m Looking For, and Gloria
Gaynor’s I Will Survive.
EDUN LIVE works to improve the skills of the workers where their
clothing is made, including India, Tunisia, Kenya and Madagascar, and
aims to foster trade in Africa by ensuring all of its products are
100% African, from “grower to sewer�? Because the products are
completely made in Africa, the benefit of each goes back to the people
working on the product in sub-Saharan Africa.
The tees are packaged in classic album vinyl sleeves and come with a
10 song digital download iTunes card �?each purchase of an i/denti/
tees music tee will be eligible for 10 free iTunes tracks of your
and select Hard Rock locations.
Other i/denti/tees available include Coldplay’s I Used To Rule The
World, Jay-Z’s I’m A Hustler Baby, Whitney Houston’s I Wanna Dance
With Somebody, and Melissa Etheridge’s I’m Not The Only One.
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