Background
Previously, a unit of feminine beauty, the millihelen, has already been proposed. This useful concept, based on the conceit that because Helen of Troy was rumored to cause the launching of a thousand ships, you could express the degree of feminine beauty in terms of how many ships a given female would she cause to be launched. For example, if Heidi Klum inspired the sailors of 44 ships to go out, she would warrant a rating of 44 millihelens. And Britney Spears would draw the exertions of ten ships, gaining her 10 millihelens.
Guys, of course, are not required to be beautiful. As a matter of fact, evolutionary psychologists have proposed the women choose potential mates on the basis of being a good provider, having higher status, liking children (and pets), being ambitious and industrious, being dependable, having athletic process, and having good health. Less emphasis is placed on physical attractiveness, except as a possible index of good health (Buss, 2004). However, many of those important traits may be summarized in terms of how cool the guy manages to be (or dissemble).
The Concept
I am indebted to the movie, The Tao of Steve, for this idea. In that movie, the male protagonist noted that really, really cool guys tended to be named Steve. For example, the actor Steve McQueen, still charismatic in the reruns of The Magnificant Seven, The Getaway, and Bullitt, and the Hawaiian detective character Steve McGarett. Does coolness devolve to Steveness? Perhaps so; therefore, if we could express how cool a guy is in terms of how much Steveness he has, we'd have a workable measure.
Therefore, I propose the unit of measure, the millisteve. A man (or boy) measuring one millisteve has one/thousandth the degree of coolness of Steve McQueen.
Some Examples
My extra X-chromosome entitles me to an opinion on this, okay?
| Name | Millisteves |
| Matthew McConaughey | 33 |
| Hugh Jackman | 28 |
| Patrick Swayze | 21 |
| Rob Lowe | 17 |
| Charlie Sheen | 14 |
| Hugh Grant | 11 |
| John Wayne | 8 |
| Robert Redford | 6 |
| Anthony Michael Hall | 5 |
| Alec Baldwin | 2 |
And Now, Something for the Guys:
Implications for Males
Once you all get this point in mind, you guys can score a winning impression and possibly score in other ways, too. [Swear now that you will use this information for good only!] I'll admit, women and girls are confusing for males who are inclined only toward the black-and-white obvious and unable to get subtleties. After all, how good are they at getting hints? And, they're well-known to be disposed to like action movies or the Three Stooges.
Here's the essence. Just ask yourself, What Would Steve Do? (WWSD!) And do the same.
Yes. Be Steve.
Buss, D. M. (2004). Evolutionary Psychology, 2nd ed. Boston: Allyn and Bacon.
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