"Always remember," said the businessman to his son, "there are two things that will ensure your success in business."

"What are they?" the son asked.

The businessman replies, "Integrity and wisdom."

"Integrity?" the son asks.

"That's right son. No matter how it may be to your detriment, no matter what your colleagues or the board may say, ALWAYS keep your word once you have given it."

"And wisdom?" the son asks.

The father smiles and winks and says, "Don't be a horse's ass, never give your word."