This is similar to the word association game, but a little bit harder. 

This time, the word you add has to do

 TWO THINGS,

1.. Have an obvious association with the previous word, for example:  Bright>Clever>Dumb>

2.. Start with the following letter in the alphabet, for example:  Ring>Silver>Treasure> (r.s.t)

So, the first letter of every word, will be in alphabetical order, and each word must have some association with the last. 

HAVE FUN X