"Mr. Hobbes, I must confess that your proposals for our new add campaign is truly innovative; and while innovation usually is an advantage in advertising, we feel that some of your slogans might not easily fit in with our product. Consider your statement:

"Lingerie philosophy is nothing else but the science of what is good, and evil, in the conversation, and society of mankind. Good, and evil, are names that signify our appetites, and aversions; which in different tempers, customs, and doctrines of women, are different."

"That statement does not sufficiently address the matter of choosing briefs versus bikinis versus thongs very well.  I recommend that you emphasize styling, sensousness, and comfort instead.  Likewise,

"No bras; no teddies; no bustiers; and which is worst of all, continual fear, and danger of violent embarassment: and the life of woman becomes solitary, poor, nasty, brutish and short."

"While we certainly find it commendable that you emphasize the desirability of these purchases, you really need to be more explicit about style choices and especially colors.  You make them sound so utilitarian!  This statement

"...in the first place, I put for a general inclination of all womankind, a perpetual and restless desire of beauty after power, that ceaseth only in death.

"While we understand the tenor of this passage. it lacks the positive message that we wish to go with our products.  Can you re-write it in a more positive way?  And this one:

"The source of every fashion crime, is some defect of the understanding; or some error in reasoning; or some sudden force of the passions."

"We must caution against it, since it suggests that our clientile be more cautious rather than daring in their consumer behavior.  Our profit is based on encouraging daringness in our customers.

"Don't get me wrong, Mr. Hobbes; we are encouraged by your ideas, but feel that they need to be tinkered with a bit further in our marketing campaign."